I worry that one day I will have exhausted all the things that there are to comment on in this strange land. That day has not come yet! Somehow, almost everyday there is something new! A little gem given to me! Rather than having nothing to say I sometimes struggle with the content of my blog - because I have so much information on a topic I don't know where to start. One of those topics is advertising in the USA, especially local business ads, medical, financial and legal ads. I recognise the danger of discussing advertising and taking the piss out of big companies here in the states. I've seen the ads for law firms offering to represent anyone injured by another party. I'm more on the insult than injury but in case of potential litigation I should make it clear now I abdicate any responsibility for the content of this blog, true or otherwise!
Anyway, rather than write one big blog where lots of companies try to sue me for one blog post I thought I'd make it easier for them by looking at individual and small groups of ads and that way they could better target their litigation. I've decided that I ought to share some of these ads as mini commercial breaks in my blog. 30 second snippets - little peaks into the strange world in which I find myself. This also means that when I am not able to post a full blog (I have obligations... cupcakes to bake!) I can still share something! A short blogget!
Here goes. Tonight Applebees (it is a registered trade mark- it might help me later if I say that now...or should I pretend I didn't know that?!) advertised their local restaurant. Applebees is a typical big American restaurant chain. I haven't eaten in an Applebees restaurant yet but I'm sure the food is good. Most big chains are pretty good and consistent.
Here's the last line of their ad:
Applebees - open until midnight or earlier
Gotta hand it to them. An amazing selling point!